Case Study

Television Centre, White City

Strutt & Parker advised Stanhope plc, Mitsui Fudosan and AIMco on the redevelopment of the iconic Television Centre, from acquisition to the sales and marketing of the apartments.

The challenge

Stanhope plc, Mitsui Fudosan and AIMco, were re-developing the former BBC studios and offices in the emerging location of White City and were looking to build a residential, office and retail development that would maximise the return on their investment.


The solution

We provided a full scope of market advice for what is now an iconic and exciting residential development. Sales targets and values were maintained despite the volatile economic and political landscape.

Jonathan Trout, Stanhope plc

“The Television Centre is a great example of a project where the Strutt & Parker team has been by our side from the beginning, advising on all aspects from site acquisition, viability, specification, mix and layouts through to a full and successful sales and marketing campaign. The relationship between Stanhope and Strutt & Parker is one built on mutual respect and genuine friendship. We know that they always have our best interests at heart.“
Television Centre, White City