Television Centre, White City

Case Study

Television Centre, White City

Strutt & Parker advised Stanhope plc, Mitsui Fudosan and AIMco on the redevelopment of the iconic Television Centre, from acquisition to the sales and marketing of the apartments.

Development & Planning

The challenge

Stanhope plc, Mitsui Fudosan and AIMco, were re-developing the former BBC studios and offices in the emerging location of White City and were looking to build a residential, office and retail development that would maximise the return on their investment.

 

The solution

We provided a full scope of market advice for what is now an iconic and exciting residential development. Sales targets and values were maintained despite the volatile economic and political landscape.

01

85%

sold by practical completion

02

£950

million gross development value

03

£1,729 per sq ft

Record value achieved for White City

01

85%

sold by practical completion

02

£950

million gross development value

03

£1,729 per sq ft

Record value achieved for White City

Jonathan Trout, Stanhope plc

“The Television Centre is a great example of a project where the Strutt & Parker team has been by our side from the beginning, advising on all aspects from site acquisition, viability, specification, mix and layouts through to a full and successful sales and marketing campaign. The relationship between Stanhope and Strutt & Parker is one built on mutual respect and genuine friendship. We know that they always have our best interests at heart.“
Television Centre, White City