Strutt & Parker’s successful marketing and PR campaign attracted an international buyer for historic Ince Castle in Cornwall.
Ince Castle is a Grade I listed castle with let cottages, buildings and 190 acres, all forming a private peninsula. The clients wanted to sell the estate as a whole with the tenancies in place whilst maximising value.
Strutt & Parker recognised the property’s appeal to international buyers and undertook a comprehensive marketing campaign, securing worldwide PR and drawing buyers from their defined search areas elsewhere in the UK. This was thanks to collaboration between five Strutt & Parker teams, drawing on expertise in large estates, residential sales, estate management and marketing. Three buyers were identified before agreeing a guide price sale. The eventual buyers were from South Africa and looking specifically for Lutyens houses in Sussex, but a member of the Country Department drew their attention to this unique Cornish property. The new owner retained Strutt & Parker for ongoing estate management.
James Mackenzie, Head of the Country House Department
“Having managed the estate of Ince Castle successfully for many years, Strutt & Parker had a better knowledge of the property than anyone else, and Director Charles Huntington-Whiteley’s relationship with the owners was extremely strong.“
We have a host of experts available for you to message with any questions you might have.
Whenever you visit our website and/or use its features such as web forms, BNP Paribas Real Estate processes information about you such as personal identifying data including contact details for the purpose of processing the requests that are sent to us via the website, and, in some cases, for marketing purposes including by using cookies. Such information constitutes “personal data”.
Looking for something different?