Once the vendors achieved outline planning permission for 214 residential units, 4,306 sqft (400 sqm) of Commercial A1 – A3 use and 10,764 sqft (1,000 sqm) of Health Centre D1 use, we were instructed to jointly market the site with a local agent.
The site is located in The Garrison, a former Ministry of Defence military site that has since been redeveloped to a primary residential area. The Garrison is located to the east of Southend on Sea, a town and wider Unitary Authority / Local Planning Authority. It is located to the south of Shoeburyness, which has amenities including Shoeburyness Railway Station that provides access to London Fenchurch Street in approximately one hour. The A13 runs west from The Garrison towards London, meeting the M25 at Junction 30. The site totals approximately 20.16 acres (8.16 ha) and comprised grassland in a Sui Generis use class. It is bound by Campfield Road to the north, New Garrison Road to the east, New Barge Pier Road to the south and residential properties and trees to the west. The site is located within Flood Zones 2 & 3 and therefore was split into four elevated ‘home zones’. Finished ground floor levels were proposed to be at a minimum of 3 metres above sea level.
What was our approach?
The site benefited from outline planning permission and therefore we were seeking unconditional offers. A full open marketing campaign was undertaken with a focus on ensuring that the information provided gave a clear understanding of the significant engineering and costs associated to the flood risk. Offers were received from national house builders with Bellway leading the way.
Results Achieved & Added Value
- The land value achieved was good considering the significant costs involved.
- The site was sold to Bellway Homes in March 2022.
