The site is located in central Marlborough, which represents one of the largest market towns in Wiltshire. The town is a popular residential and retail location. It also benefits from tourism given its location, falling within the North Wessex Downs National Landscape (AONB). Marlborough sits on the A346 running north to the M4 motorway (c. 8 miles) and south towards Andover and Amesbury. The town does not have a railway station with the nearest stations being Pewsey and Bedwyn, both c. 7 miles away. The nearest major station, Swindon, is c. 13 miles north.