The site is located to the south of central Bicester, a historic town in the Cherwell district of north east Oxfordshire.
The site fronts the Oxford Road (A41) and is situated 1 mile to the south of Bicester town centre. The subject site is opposite a major residential regeneration area of new homes, shops, pub and leisure and educational facilities.
The proposed Bicester Office Park and Bicester Gateway are directly to the north and south of the site respectively where new office and leisure accommodation are being delivered. This includes a new David Lloyd health club and Holiday Inn Express.