In 2024, the UK supermarket landscape was shaped by evolving consumer behaviour, competition, and economic factors. Grocery sales grew steadily at 3-3.5% annually (ONS; Euromonitor), driven by the inelastic demand for essentials, though consumer preferences are shifting across formats and channels.
From an investment perspective, 2024 also saw a significant decrease in investment transactions year-on-year of c. 43%. This reduction in volume is in no measure due to lack of investor demand, but due to an acute shortage of supply.
Read our UK Supermarkets Report for a review of UK food retail trends, including performance divergence between major brands, discount retailer activity, Christmas trading, and market share.
