Our 2024 review of the UK hotel sector includes a look at trading performance, demand trends, pipeline and investment.

Key findings:

• Hotel trading performance improved in 2024, albeit at slower rates, signalling a new norm in terms of both average daily rates and occupancy. 
• There was a noticeable divergence in performance between hotel scale with Luxury and Upper Upscale performing much stronger than Midscale and Economy.
• Hotel investment activity was particularly strong in 2024 reaching c.£6.9bn, driven by investor’s appetite for exposure to the hotel sector.

Download the full report below to find out more.