The challenge
Ince Castle is a Grade I listed castle with let cottages, buildings and 190 acres, all forming a private peninsula. The clients wanted to sell the estate as a whole with the tenancies in place whilst maximising value.
The solution
Strutt & Parker recognised the property’s appeal to international buyers and undertook a comprehensive marketing campaign, securing worldwide PR and drawing buyers from their defined search areas elsewhere in the UK. This was thanks to collaboration between five Strutt & Parker teams, drawing on expertise in large estates, residential sales, estate management and marketing. Three buyers were identified before agreeing a guide price sale. The eventual buyers were from South Africa and looking specifically for Lutyens houses in Sussex, but a member of the Country Department drew their attention to this unique Cornish property. The new owner retained Strutt & Parker for ongoing estate management.