Development and Strategic Land Agency

Increase the value of your land acquisitions and disposals


BNP Paribas Real Estate’s Development and Strategic Land Agency team operates from our Head Office in London and three regional offices to ensure we comprehensively cover the main regional residential markets, including the South East, South West, Midlands, North and East Anglia.

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Your objectives

Negotiate favourable transaction terms

BNP Paribas Real Estate has an exceptional understanding of the residential land market, land sales, deal structure, strategic land and our clients' requirements. Working with BNP Paribas Real Estate’s Development and Strategic Land Agency team gives the firm’s clients access to vast market and technical expertise. This means our clients have a full understanding of a site’s constraints, value and development potential, enabling them to realise maximum proceeds.


Our team can help you:


  • Negotiate favourable land sale terms
  • Understand the complexities of a site and its development potential

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Our services

We can develop your land sale strategy to maximise value by:

  • Maximising the volume and mix of development
  • Reducing the impact of planning or highways agreements
  • Achieving the best price and terms, including overages and claw-backs
  • Managing the complexities of the development process

We provide this expertise through the use of:


Option Appraisals

To help you fully understand the site’s physical and technical issues, and the potential risk and reward of development.


Development Appraisals

BNP Paribas Real Estate can assist you to compare the relative value of different mix and density schemes in light of planning guidance.


Marketing Strategies

To help landowners prepare a site for market, BNP Paribas Real Estate applies the latest technologies to market your site to the widest possible audience and can also create bespoke and targeted marketing campaigns


Developer Selection and Deal Structure Negotiations

BNP Paribas Real Estate’s vast network of personal industry connections means the firm has unrivalled knowledge of the key market players and trends. The importance we place on knowing our client’s requirements ensures we can tailor strategies to maximise the value of any property project or deal.


Strategic Land - Option and Promotion Agreements

BNP Paribas Real Estate has unrivalled knowledge in identifying development partners to bear the costs of promotion, and in negotiating the most beneficial agreements to ensure the landowners’ interest is protected and the value maximized. 


Expert Valuation Advice of Land under Option

The Team’s experience in this area is such that its Directors are regularly appointed as expert valuers to assist in the resolution of disputes.


Landowner Collaboration and Equalisation Agreements

To deliver major development sites in multiple ownerships [the Team] is continuing to developing innovative deal structures.

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The benefits to you

Expert advice on land sales which maximises land value

Tackling and resolving or mitigating site constraints

BNP Paribas Real Estate’s expertise in assessing site conditions will help you plan for all issues affecting the site and any unforeseen costs.


Achieving the best price in the shortest timescale

BNP Paribas Real Estate’s understanding of the market enables us to present the site to people with the capability to purchase on deliverable terms.


Providing Expert Bid Analysis

BNP Paribas Real Estate’s experience enables us to assess whether bids are workable, if the bidder can deliver the project and which bid should be accepted.

Your Contacts

Julian Gaynor

Julian Gaynor
Senior Director, Development & Strategic Land Agency
+44 (0) 20 7338 4162


Couch David

David Couch
Director, Development Consultancy
+44 (0) 11 4263 9221


Cann Tim

Tim Cann
Senior Director - Development Consulting
+44 (0)11 7984 8405


With a presence in 36 countries, BNP Paribas Real Estate has a global reach, offering our clients in Asia, Middle East and North America unparalleled European expertise.
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