We are delighted to present our Pan-European Footfall Analysis, covering 34 global and lifestyle cities across Europe.
The analysis has been supported by our Research teams, Retail Agencies and Alliance partners across 19 countries, in partnership with LOCATUS for the supply of footfall and retail street data.
The study aims to provide a snapshot of the prime inner-city pedestrian traffic in September 2021; the situation has been constantly evolving since then, with footfall recovering further over the autumn.
Traffic data is not the only parameter to be considered when reviewing a street’s profile: in-store average spend and conversion rates are also key to retail performance. The findings suggest that some level of normality has been restored to European downtown prime pitches: brick-and-mortar premises still have traction, city centres are proving their appeal, along with some new retail models and formats that are being successfully introduced.
Download the full report below.
